Week 1
Intake & baseline
Full account audit, search-terms waste quantified in dollars, and conversion-tracking forensics - nothing else matters until tracking is right.
Paid Search · Ongoing Monthly Management
PPC Ignition: Google Ads management for the AI-search era.
PPC Ignition is MAXPlaces' productized Google Ads management service: a fixed number of campaigns managed under a clear ad-spend cap, in three monthly tiers from $1,250/mo. Verified conversion tracking, disciplined testing, and outcomes-first reporting - pointed at the surfaces where buyers actually are, including ads inside AI Overviews and AI Mode.
You own your account, always. Ad spend paid directly to Google · No long-term contracts.
The Problem
Your Google Ads program was built for a results page that no longer exists.
Ads don't just sit above ten blue links anymore. They render inside AI Overviews and Google's AI Mode - next to, and inside, generated answers. Paid and organic now compete on the same AI surface, at the exact moment a buyer asks a question.
Most accounts we inherit are still managed for the old screen: broad match running without guardrails, negative keywords untouched for months, conversion actions quietly double-counting, and zero attention to whether ads appear on AI surfaces at all. The account looks busy. The budget bleeds.
The uncomfortable part: it usually isn't a spend problem. It's a discipline problem - and discipline is exactly what can be productized.
In our first review of a typical unmanaged account, we quantify - in dollars - how much of last month's spend went to search terms that could never convert. That number is usually the whole conversation.
How It Works
Two caps, one honest price.
PPC Ignition is priced on the number of campaigns MAXPlaces manages, with an ad-spend cap as the guardrail. Campaigns are the honest unit of management labor; the spend cap keeps the fee proportional to the account's real scale. You can verify both numbers from your own Google Ads screen.
The unit
What counts as a campaign
A campaign is one campaign object in your Google Ads account. Search, Performance Max, Shopping, Display, Demand Gen, Remarketing, and YouTube campaigns each count as one. No weighting by type.
A campaign counts toward your tier if it was enabled at any point during the billing month - the same definition on every surface.
The guardrail
Your money, your account
Ad spend is paid by you, directly to Google, on your own payment method - our management fee never touches media budget. And the account is yours: we manage through an agency (MCC) link, so its history, data, and billing stay with you no matter what.
If we ever part ways, everything stays where it belongs. You unlink us; nothing is held hostage.
The Program
A verified foundation first. Then a disciplined monthly engine.
Month 1 - Onboarding · $750 one-time. Four steps, in four weeks.
Week 2
Strategy
Keyword and negative-keyword research, campaign architecture designed to your tier, and a strategy brief you approve before anything is built.
Week 3
Build
Campaigns, ad copy, assets, and audiences built and QA-gated; every conversion action test-fired end to end.
Week 4
Launch
Campaigns go live with a 72-hour watch, then a launch report and your Month 2 optimization agenda.
Month 2 onward - the monthly engine, organized by our S.T.A.R.℠ framework
| S - Strategy | Budget pacing, search-term mining into negatives, auction-insights review, and a deliberate test plan for every campaign. |
| T - Technical | Conversion-tracking integrity checks, disapproval clearing, feed health (Shopping), and landing-page spot-checks - verified before anything else is judged. |
| A - Amplification | Ad copy testing at your tier's cadence, asset upkeep, audience refinement, and AI-surface work as ads expand into AI Overviews and AI Mode. |
| R - Results | An outcomes-first report - conversions, CPA/ROAS, spend against both caps - plus a strategy call at your tier's cadence. |
Tiers & Pricing
Simple monthly pricing. Priced on campaigns.
$1,250 /mo
+ one-time $750 onboarding
- ✓ Campaigns managed: up to 3
- ✓ Ad-spend cap: $7,500/mo
- ✓ Ad copy refresh: Quarterly
- ✓ Strategy call: Quarterly
- ✓ Outcomes-first monthly report
$2,000 /mo
+ one-time $750 onboarding
- ✓ Campaigns managed: up to 6
- ✓ Ad-spend cap: $15,000/mo
- ✓ Ad copy refresh: Monthly rotation
- ✓ Strategy call: Monthly
- ✓ Outcomes-first monthly report
$3,000 /mo
+ one-time $750 onboarding
- ✓ Campaigns managed: up to 12
- ✓ Ad-spend cap: $30,000/mo
- ✓ Ad copy refresh: Continuous testing
- ✓ Strategy call: Bi-weekly
- ✓ Outcomes-first monthly report
| Feature | Growth | Scale ★ | Authority |
|---|---|---|---|
| Monthly price | $1,250/mo | $2,000/mo | $3,000/mo |
| Campaigns managed | up to 3 | up to 6 | up to 12 |
| Ad-spend cap | $7,500/mo | $15,000/mo | $30,000/mo |
| Ad copy refresh | Quarterly | Monthly rotation | Continuous testing |
| Landing page recommendations | Launch only | Quarterly | Monthly + CRO review |
| Shopping / Performance Max | - | ✓ | ✓ |
| AI-surface ad strategy | - | Monitoring | Full |
| Strategy call cadence | Quarterly | Monthly | Bi-weekly |
| Outcomes-first monthly report | ✓ | ✓ | ✓ |
One-time $750 onboarding fee (all tiers) - waived for active AI Visibility Accelerator clients.·3-month minimum, then month-to-month with 30 days' notice.·Overages: additional campaigns $150/mo each · spend above your cap managed at 12% of the excess.·Ad spend is paid by you directly to Google - never through us.·Governed by our MSA.
Not sure which tier? Lead-generation businesses running Brand, core-service Search, and Remarketing fit Growth. eCommerce with Shopping or Performance Max, or service businesses with four-plus service lines, fit Scale. Multi-brand, multi-region, or full-funnel programs fit Authority. On your discovery call we count the campaigns your account should have - bloated accounts usually consolidate in Month 1.
What's Included
Everything included. Nothing padded.
Included in every tier
- ✓ Campaign strategy, structure, and build
- ✓ Keyword research and continuous search-term sculpting with negative keywords
- ✓ Responsive search ad copywriting and testing at your tier's cadence
- ✓ Asset creation and upkeep
- ✓ Bid-strategy management and budget pacing
- ✓ Conversion tracking configuration and ongoing verification
- ✓ Audience and remarketing management
- ✓ Outcomes-first monthly reporting with a strategy call
Named add-ons, quoted separately
- + Landing page design and CRO implementation
- + Display banner and video creative production
- + Shopping feed builds and Merchant Center setup (feed monitoring is included at Scale and Authority)
- + Social advertising
Google Ads is the platform for this program. Focused scope is what makes the pricing honest.
The Coordinated System
The paid half of a coordinated system.
PPC Ignition captures demand today, at auction speed. Our AI Visibility Accelerator - the organic monthly program - builds the content, authority, and AI visibility that compound over quarters. Run together, they cover both clocks: search-term data from paid tells organic which queries convert, organic rankings tell paid where brand spend is cannibalizing clicks you already win, and both programs keep ads on dedicated landing pages so neither channel's data pollutes the other's.
The earned waiver
Active Accelerator clients adding PPC Ignition skip the $750 onboarding fee - not as a discount, but because the work it covers is already done: your intake, business fact base, conversion events, and measurement stack were built in your Accelerator's first month. We don't charge twice for the same foundation.
Why MAXPlaces
Paid search, run like a system.
You own your account
Your Google Ads account, its history, and its data are yours - always. We manage through an agency link, never through ownership.
Dual-cap transparency
Campaigns you can count, a spend cap you can read - a price you can verify from your own account screen.
AI-surface ready
Paid strategy built for ads inside AI Overviews and AI Mode, connected to the S.T.A.R. framework and the LLMS Amplifier ecosystem - not the SERP of 2019.
Disciplined, certified management
Google-certified management with verified tracking, logged changes, and one-variable testing. An account that changes isn't the same as an account that improves.
FAQ
PPC Ignition, answered.
PPC Ignition is MAXPlaces' productized Google Ads management service. It manages a set number of campaigns under a clear ad-spend cap, in three monthly tiers - Growth ($1,250/mo), Scale ($2,000/mo), and Authority ($3,000/mo) - with verified conversion tracking, disciplined testing, and outcomes-first monthly reporting.
A campaign is one campaign object in your Google Ads account. Search, Performance Max, Shopping, Display, Demand Gen, Remarketing, and YouTube campaigns each count as one, with no weighting by type. A campaign counts toward your tier if it was enabled at any point during the billing month.
PPC Ignition costs $1,250/mo (up to 3 campaigns, $7,500 spend cap), $2,000/mo (up to 6 campaigns, $15,000 cap), or $3,000/mo (up to 12 campaigns, $30,000 cap), plus a one-time $750 onboarding fee. Ad spend itself is separate and paid by you directly to Google.
You do - directly to Google, on your own payment method. MAXPlaces' management fee never touches your media budget, and no ad dollars ever route through us. That separation keeps billing transparent and means your spend history lives in your account, where it belongs.
You own your Google Ads account - always. MAXPlaces manages it through an agency (MCC) link, so the account, its performance history, and its data stay with you. If the engagement ends, you simply unlink us; nothing is held hostage and nothing needs rebuilding.
Overages are simple and published: additional campaigns are $150 per campaign per month, and spend above your tier's cap is managed at 12% of the excess. If you exceed either cap two months running, we'll show you the math for a tier change - data-driven, never pressure-driven.
No - and no honest agency can. We don't control the ad auction or platform algorithms, so we never promise a specific CPA, ROAS, or lead volume. What MAXPlaces commits to is disciplined, transparent management: verified tracking, logged changes, deliberate testing, and reporting that shows exactly what your spend bought.
No. PPC Ignition is focused on Google Ads - that focus is what makes fixed pricing honest. Social advertising is available as a separate MAXPlaces service, and landing page builds, creative production, and Merchant Center setup are named add-ons quoted individually.
Ready to Ignite?
Ready to ignite?
Book a discovery call and we'll run the Waste & Surface review on your account live - five checks, ten minutes, and a dollar figure you'll remember.
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855-629-6584✓
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